Advertising self-regulation has been part of the mission of the BBB system since its founding in 1912. At that time, the rise of fraudulent and misleading advertising and the absence of any effective regulation led to the formation of BBBs for the purpose of promoting truth in advertising. Today, the review and voluntary correction of local advertising is still a core service offered by your BBB.
To fulfill the original mission of the BBB, the BBB in Western VA conducts a local advertising review program. This program works with business to achieve the highest ethical advertising standards through self-regulation.
Achieving Positive Change
The BBB consistently seeks and challenges advertising that appears deceptive or suggests unethical business practices. The BBB proactively monitors advertising in all forms and challenges those advertisements which are generated in our 32 county service area. Advertisements generated outside of our service area are forwarded to the appropriate BBB.
BBB Code of Advertising
The BBB Code of Advertising outlines basic principles and specific guides for truth and accuracy in advertising. When an ad is challenged, the BBB asks the advertiser to substantiate, modify, or discontinue the advertised claims. If an advertiser is unable to substantiate the claims or declines to discontinue claims not in adherence to the BBB Code of Advertising, then that information is included in the BBB’s Business Review on the business. A full copy of the BBB Code of Advertising can be found here.
Concerned about an Advertisement?
Think you’ve found false advertising which the BBB should review?
Click here for more information on how to submit an ad for review.
Advertising Review Complaints CAN be submitted anonymously.
For further information, contact our Ad Review Department at firstname.lastname@example.org or by calling (540) 342-3455 or Toll Free (800) 533-5501.